The Pearl

Relaxation and peaceful living awaits you. 

In the heart of the city is a rare, refined and opulent living experience. The luxury apartments in Koreatown Los Angeles are a community built from the ground up, where every community space and home has been designed with your health, wellness, and happiness in mind.

A_TK created the brand identity, website and collateral for this stunning development.

The brand identity is then extended across multiple touchpoints including moving in gifts, custom collateral, sensory experiences, interiors and digital channels.

Our approach is brand first, and we’re seeing more and more developers adopt this. By starting here, the brand identity look and feel can influence the entire project. Ultimately the goal is to make sure that the customer experience is seamless, and joined up at every touchpoint. Everyone from the interior designer, landscape architect, and leasing team can bring the influence of the brand into their respective parts of the project.