5 years on and we’re still loving this brand identity that we created for personal injury law firm, Parris, following a name change to move into a new era.

We wanted to create an iconic emblem that would characterize Parris Law’s brand values. To help achieve this we focused on the idea of a stylized lion emblem.

The lion symbolizes strength, prestige, power and class. It’s an efficient hunter that is both feared and respected, but is also a social creature, focused on family and protecting its own. A pride of lions often work and hunt together and work as a team in order to achieve success for the greater good.

We used sharp, angled, interconnected shapes that give an assertive feel, but also create a feeling of both partnership and connectivity. The geometric structure of these shapes also reinforced the idea of strength.

A team photography shoot was executed to keep authentic and true to the brand style.