Following a deep dive strategy workshop to build the brand foundations for this exciting start up, we gave this new all-natural CBD skincare company a powerful brand based on the proposition ‘where science meets nature’.


Showing how nature can transform the way people heal, we created a crisp, minimal and scientific aesthetic crafted with contrasting organic brand graphics. The concept highlights the narrative of ‘what goes on, goes in’. 

Aligned with their purpose ‘Reinventing the pharmacy, naturally’ we developed the tone of voice to bring the message to life with a soothing, yet professional feel. Expressing the power of nature, we put plant medicine firmly on the podium as a trusted scientific sustainable skincare and healing source.