CenterCal develop and acquire fine retail shopping malls along the West Coast with projects in California, Oregon, Washington, Idaho and Utah.
A_TK and CenterCal completely align in their approach to brand, and consumer experience. When we look at a new project, the amenities and activities are established first, then the tenants and uses fill in around them. This keeps CenterCal ahead of the mixed-use curve, and in front of trends in entertainment and retail, and consumer buying behavior.
By providing guests with top-tier amenities such as fountains, performance parks, bike valet, free wi-fi, complimentary strollers, and extensive event programming such as summer concert series, yappy hour, Mother’s Day, fashion shows etc. customers feel acknowledged and appreciated. But not only that the mall can become more than just a shopping experience, it becomes a destination attraction.
A_TK worked across many of the developments, working closely with the marketing teams to create the concept and collateral deliverables for all events and promotions onsite, year after year.
Event collateral started with a concept and then was designed for multiple touchpoints including but not limited to, digital media, web, social media, window vinyls, posters, flyers, stickers and swag.