This Seattle multi-family development needed to showcase its resident experience and amenities, without being hindered by its small units.
Drawing on the nature and local community that surrounds the property, we created a sense of bringing the outdoors in and represented how the building is optimized for health and wellness.
Subtle natural textures like wood and stone were married with a soft color palette to create a welcoming feeling and show how the units are in tune with the local environment and community.
Our approach is brand first, and we’re seeing more and more developers adopt this. By starting here, the brand identity look and feel can influence the entire project. Ultimately the goal is to make sure that the customer experience is seamless, and joined up at every touchpoint. Everyone from the interior designer, landscape architect, and leasing team can bring the influence of the brand into their respective parts of the project.